CPA Fortune

CPA, which stands for Cost per Action, is basically a form of affiliate
advertisement that is used by almost all companies throughout the world
in order to generate leads for their products. This marketing is done by
affiliates who work through their own websites in order to send traffic to
the advertiser‟s website for the product of the company. CPA deals with
specific forms of marketing which involve pay per click and pay per lead
ads.
Although Google used CPA networking as a major part of their advertising
campaign till June 2008, eBay has now taken up this form of marketing
and calls it AdContext. CPA is also known as Cost per Acquisition. This
makes more sense literally, since affiliate advertisers under CPA networks
are paid based on what the advertiser acquires from his or her customers.
There is no returning of funds in this sort of advertisement. As long as the
entire action is completed by potential customers, affiliates get paid per
lead that they provide to the advertiser. This makes it easier and simpler
for advertisers to work for their company, as well as for affiliates to work
for their advertisers.
Since there are many CPA networks out there and hundreds of affiliates
are hired from these networks, advertisers usually have affiliate managers
who go through the resume of each of these affiliates and hire only those
who have the best lead generation records, or are the most appropriate
for a specific line of marketing.
The basic deal with CPA marketing is to generate traffic to the company‟s
website. This job is outsourced by the advertisers of these companies to the
affiliates, who in turn get paid in commission depending on the quality of
3lead generation that they can provide. Affiliates then use various forms of
advertising such as banner ads, keywords, article directories, pay per click
ads and video ads to attract more traffic for the website.