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RICKY HAYES - ECOM LIFESTYLE UNIVERSITY
Ricky’s system begins with a deep dive into ecom site construction. This is not a technical exploration. Ricky is focused on the look and feel that drives site engagement.
So, he gives tremendous insight into user experience and navigation bar language.
He shows in case studies how these factors keep visitors to your site involved. The longer visitors stay on site the more likely they will buy.
Ricky takes you through the development process for shopping carts. Most are simple, but Ricky explains how the journey a buyer takes can be impacted by a poor shopping cart process.
He gives you the best practices that make ecom buying effortless and profit driven.
Ricky explores all the ways you can position yourself online. That means analyzing your competition, examining product categories and pricing.
Ricky gives you detailed checklists to make these processes easier and actually fun to learn.
Managing ecom also involves watching your metrics. Ricky gives you best performance examples of what you want from your site. He looks at engagement rates and time on site and then gives you the solutions to drive these valuable numbers up.
Most courses would end there. But Ricky’s University is aptly named. He goes beyond the basics into the critical insights of inbound marketing specifically for ecom.
How to master Facebook traffic for powerful results
How to build effective engaging page content
How to use SEM to build consistent sales funnels
How to use email marketing to establish lasting relationships with loyal buyers
How to establish new buyers through Facebook Messenger
Ricky even goes into some of the best ways to manage an online business. He introduces you to cost-effective approaches to outsourcing web writers and programmers.
He gets into the details of scaling your business. Learn how to expand your product offering effectively. He even shows you how to launch and manage multiple ecom sites at once.
By the time you finish the course you have more than adequate knowledge to either launch your own successful ecom page or to optimize the one you have.
Ricky’s ultimate goal is to give you the confidence to establish powerful revenue streams that can be easily managed from your home office.
With supporting templates and checklists, you will feel fully equipped to tackle any and all ecom challenges.
As the best foundation for becoming a digital entrepreneur, Ricky’s University definitely schools you on all the essentials of ecom.