Justin Wilcox – The FOCUS Framework

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Finding Product-Market Fit is Overwhelming
The FOCUS Framework changes that.
Learn How to Take Your Next Step

Every exercise has a step-by-step video
42 Videos
12+ Hours

Workshop Content
Same exercises I teach at accelerators
$5,400 Value
5 days worth of workshops

Table of Contents
Every step you need to find Product-Market Fit.

Workbook 1: Finding Early Adopters

Declaring Victory1
Idea Generation9
Customer Storming and Role-izing14
Who are your Early Adopters19
SCALE your Segments28
50 ways to talk to 5 People35
Interview Channel Costing45
How to Ask for Interview51
What to Ask59
Interviewing Like a Pro69
5 Interview Checkpoint78
You’ve Found your Early Adopters When…

Workbook 2: Offer Testing

What is Offer Testing?1
Interview Analysis3
Problem Synthesis8
Solution Ideation13
Offer Design25
Path to Victory33
Offer Experiment Design46
Success Metric Stoplight53
Failure Protocol58
You’ve Validated your Offer When…

Workbook 3: Currency Testing

What is Currency Testing1
Currency Ladder6
Currency Calculator18
Currency Experiment Design27
Increasing your Conversion Rate with A/B Testing35
Increasing your Conversion Rate with Solution…43
How to Pre-Sell Anything54
Science of Pricing62
How to Test your Price70
You’ve Validated your Currency When…

Workbook 4: Utility Testing

Utility Testing vs MVP1
What Features Should you Utility Test?6
How to Build a Utility Test14
Utility Testing Metrics24
Utility Testing Design36
Increasing Customer LifeTime Value40
Increasing your Viral Coefficient51
You’ve Validated your Utility When…

Workbook 5: Scaling

Scaling to Victory1
Building your Dev Team6
Scaling your Solution22
Scaling your Channels26
Scaling your Segments30
You’re Finished Scaling When…

SEE MORE https://thefocusframework.com/

VALUE OF $999 ONLY FOR $29 !!!!


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