Dennis Moons – Google Shopping Success Course

Dennis Moons - Google Shopping Success Course - E-Commerce Advanced Courses

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GOOGLE SHOPPING SUCCESS COURSE

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Google Shopping Success is a self-paced online video course to learn how to use Google Shopping to generate profitable sales.

To do that I’ve created 43 in-depth video lessons in which I’ll guide you through every step of the Google Shopping process.

Every lesson covers a single topic and teaches you how to go from nothing to running campaigns that attract buyers to your store.

How To Crack The Google Shopping Black Box

To get better results you need to make sure that:

the right products (the ones with the best margin) appear for
the right search queries (that bring buyers to your site)
at the right price (the lowest that you can get away with).

This course is ideal for

Ecommerce
entrepreneurs

Freelancers and
consultants

Ecommerce
marketing teams

THE GOOGLE SHOPPING SUCCESS COURSE

Module 1 - Setting Up For Success
With Google Shopping, getting the technical parts right is often a huge obstacle.

That’s why I broke down every step of the setup process: how to create a product feed, how to send it to Google, and how to make sure you can track the results of your campaigns.

In this module, I dive deep into every single step and cover everything that can go wrong and explain exactly how to solve it.

It doesn’t matter which ecommerce cart platform you’re on. There are specific video tutorials for Shopify and Woocommerce, but I’ve included a wide selection of tools and work methods you can use if you’re on a different ecommerce platform.

If you’re worried that this will get too technical, don’t worry. I share my screen and you’re able to follow and replicate the exact things that I’m doing.

Lessons in this module:
From Product to Product Ad
Product Feeds 101
Setting Up Google Merchant Center
Product Feeds on Shopify
Product Feeds on Woocommerce
Product Feeds on other platforms
Fixing Problems in Google Merchant Center
Setting Up Google Ads
Setting Up Google Analytics

Module 2 - From Launch To Sales

Once you’re done with the setup, you’re ready to dive into Google Ads and launch your first campaign.

After launch, I’ll show you the Optimization Pyramid, a framework that I use to optimize the different parts of my own Google Shopping campaigns.

This ensures that your campaigns improve over time and generate the results you need.

You’ll see me work on actual campaigns while I talk through why I’m making certain changes and how they tie into the bigger picture.

Lessons in this module:
Under The Hood
Launching Your First Google Shopping Campaign
The Ins And Outs Of Smart Shopping
The Optimization Pyramid
Account Structure
Keywords
Bidding
Bid Adjustments
Your Optimization Routine
Tracking sales with Google Analytics

Module 3 - Save And Scale

With your campaigns launched and the basic optimization is taken care of, it’s time to take them to the next level.

In this module, I’ll share advanced optimization tactics that will help you to save on ad spend, while at the same time scale the best performing parts of your campaigns.

If you thought Google Shopping was a black box, these lessons will shed a lot more light on the inner workings of the system, essential to get ahead!

Lessons in this module:
Custom labels
Search query level bidding (+ cheatsheet)
Keyword Research on Steroids: N-Gram Analysis
Product Feed Optimization
Leveraging Audiences
Competitive research
Star Ratings
Merchant promotions
Google Merchant Center Feed Rules
Working with Supplemental Feeds
Data Feed Tools
Target ROAS Bidding
Product level ad groups
Showcase Shopping Ad Type
From Smart To Really Smart Shopping - Advanced Optimization Tactics
Advanced Google Analytics
Pulling The Plug

Module 4 - Google Shopping Extras

This module zooms in on new initiatives that Google is launching around Google Shopping. Each one an opportunity to get more visibility for your products and business.

Lessons in this module:
Surfaces on Google (getting the most from your free Shopping clicks)
Getting a CPC discount with CSS (EU only)
Strategy Guide: Google Shopping Success For Dropshippers
Strategy Guide: Google Shopping Success For Print On Demand

Module 5 - Beyond Google Shopping

If you have well-optimized and profitable Google Shopping campaigns running, it's time to look beyond.

In this module, I show you how to leverage other parts of the Google Ads like Remarketing and Search Ads based on the performance of your Shopping campaigns.

Lessons in this module:
Dynamic Remarketing (includes installation guide)
Static Remarketing
From Shopping To Search


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