Scientific Advertising | Claude Hopkins

instant_delivery
  • Available QTY

    1 items

  • Buy Now

    $5.00 (Reference Only)

  • 0.000551 BTC

  • 0.037332 LTC

  • Item ID

    #1876415

  • Reserve

    Reserve price met.

  • Condition

    Brand New

  • Ending

  • Watch List

Item description

Claude Hopkins - Scientific Advertising - the Classic Book on the Fundamentals of Advertising
42 pages
PDF

Scientific Advertising by Claude C. Hopkins is a timeless classic written many years ago but a book whose powerful principles still ring true to this day.

It contains 21 chapters of timeless strategies you don\'t want to ignore in your advertising and marketing efforts.

In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world\'s biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ago.

Learn:
• how advertising laws are established
• the importance of just salesmanship
• why businesses must offer service
• mail order advertising: what it teaches
• what makes headlines effective
• understanding customer psychology
• how to use art in advertising
• how to use samples
• the best way to test campaigns
• the impact of negative advertising
• and much more.

American advertising pioneer Claude C. Hopkins (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers. His methods are still prized for their efficacy today.

---

Upon payment, this ebook will be instantly delivered to your inbox.

  • You might also like

    See all Items

    • loading...