How To Launch an Agency-Focused Partner Program

Before we get into defining what actually incentivizes software-agency-partnerships, let me first clarify what it means for an agency to ‘double-down’ on any particular software:

The agency is exclusive to one software per category / use case.
The agency devotes resources in learning that software inside and out.
The agency builds retainers around services with this software powering those.
And, the agency will even provide you invaluable product roadmap feedback…
This is what we at Partner Programs call an agency-software “Partnership”. And the result of having it can be the lion’s share of your revenue.