Designed for the 2013 retooling of the style and culture-focused Etc. section of Bloomberg Businessweek, Druk Wide is first and foremost an homage to the way Dutch graphic designers of the early- to mid-20th century commonly used wide, bold sans serifs to add a strong typographic hierarchy to their work, including Willem Sandberg’s catalogs for the Stedelijk Museum in Amsterdam.
Like many typefaces, Druk has its roots in typefaces from the past: the sans serifs created in the 19th century onwards and popularised in the 20th century for expressive display typography. These were mainly used for posters and editorial design and were often the loudest voices in the typographic spectrum. Unlike many new typefaces, Druk’s forms are inspired by the ways in which type was used in the past, rather than the way the typefaces themselves were drawn or cut.