Copywriting For a Cause

The new program, Copywriting for a Cause: How to Profit as a Writer and Make a Difference in the Worldguides you through the specifics of writing for cause marketing campaigns. In it, you’ll learn
How to write copy that “sells” a cause
How to use the “MORAL” approach to build credibility for a cause campaign
8 unique ways to “sell” your cause
The most essential element of any well-run cause campaign
The most powerful words to use in a cause campaign
Which key emotions are most effective in cause marketing
What psychological factors should be drawn out in the best cause campaigns
Most importantly, we show you how to position yourself as a Cause Marketing Specialist so those involved with cause campaigns will scramble to hire you.