Become A Product Manager

The most complete course available on Product Management. 13+ hours of videos, activities, interviews, & more
What you’ll learn
Understand the varying role of a Product Manager through different types and sizes of companies
Decide which type of Product Manager best fits one’s goals and personality
Understand the Product Lifecycle and how it applies to every product
Understand the modern Product Development Process that both Fortune 500s and Startups adhere to
Know how to identify ideas worth pursuing and dedicating resources to
Understand how to get at the root of customer pain points
Understand and communicate customer pain by type and frequency
Assess the core problem of a product
Find and compare competitors and competing products
Differentiate between Direct, Indirect, Substitute, and Potential competitors
Understand the process of Customer Development and how it relates to being a Product Manager
How to find potential interviewees for product interviews, user tests, and exploratory interviews
Learn how to structure and run a customer interview
How to model interview questions correctly while avoiding bias
Navigate the four different types of customer interviews
Find potential interviewees both internally and externally
Write emails that will get users and potential customers to respond
Build user personas based on both qualitative and quantitative data
Understand the difference between a wireframe, a mockup, and a prototype
Sketch out a wireframe with just a pen and paper
Use Balsamiq to create wireframes at an intermediate level
Use a sketch system called POP for digitizing product sketches
Create specs for epics and user stories
Properly apply acceptance criteria
Run a variety of MVP experiments, such as pitch experiments, redirects, shadow buttons, and more
Correctly evaluate which product metrics to track and which to ignore
Apply the AARRR framework to your product
Apply the HEART framework to your product
Track your metrics using a variety of software
Create a product and feature roadmap
Create a product backlog and properly prioritize features
Calculate team velocity and build estimations for product delivery
Understand the difference between Agile and Waterfall development
Understand the difference between two popular Agile frames: Scrum and Kanban
Learn software development concepts like APIs, mobile development, Front End, Back End, MySQL, programming frameworks, and more
Communicate effectively with all the stakeholders of a product
Learn how to communicate effectively with engineers in a way they will appreciate and understand
Communicate effectively with designers by focusing on the things they care about most
Communicate effectively with executives and higher-ups
Understand the role of technology in modern Startups and Fortune 500s
Understand the basics of “The Cloud” and Servers vs. Clients
You understand the basics of front-end vs. back-end technology, tech stacks, and how they integrate together
Understand the basics of APIs, what they do, what they look like, and how your team might use them
Understand how to obtain relevant experience to set up for a transition to Product Management
Build a portfolio that will assist in a hiring application
How to self-brand online and build a following pre-hire
What to look for in Product Management jobs and what to ignore
How to apply insider tips and tricks to getting hired as a Product Manager
Craft a resume that appeals to a hiring manager for Product Management placement
Ace the Product Manager interview
Excel beyond getting hired