Principles of Marketing Global (17th Edition)

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    May 23rd, 2015

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Item description

Once purchased, the ebook will be sent to you with in 24 hours. We will send via email.

The ebook will be in .PDF/EPUB/MOBI format, saving you the hassle of carrying heavy books around with you. If you have a device like a Kindle or an Ipad you can read on there or you could read of your computer screen.

Request any ebook you need, from novels to educational books. 9 out of 10 times we will be able to get your ebook for you. Simply message us with the title and author of the ebook which you require and we shall message back whether it is possible to provide it within 24 hours.

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For Principles of Marketing courses that require a comprehensive text.



Help students learn how to create value through customer connections and engagement

In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.



Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.



MyLabTM Marketing not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.


MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

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