Loonshots: How to Nurture the Crazy Ideas That Win Wars

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Washington Post's"10 Leadership Books to Watch for in 2019," Adam Grant's "19 New Leadership Books to Read in 2019," Inc.com's "10 Business Books You Need to Read in 2019," Business Insider's "14 Books Everyone Will Be Reading in 2019"

“This book has everything: new ideas, bold insights, entertaining history and convincing analysis. Not to be missed by anyone who wants to understand how ideas change the world.”—Daniel Kahneman, winner of the Nobel Prize and author ofThinking, Fast and Slow

What do James Bond and Lipitor have in common? What can we learn about human nature and world history from a glass of water?

InLoonshots, physicist and entrepreneur Safi Bahcall reveals a surprising new way of thinking about the mysteries of group behavior that challenges everything we thought we knew about nurturing radical breakthroughs.

Drawing on the science ofphase transitions, Bahcall shows why teams, companies, or any group with a mission will suddenly change from embracing wild new ideas to rigidly rejecting them, just as flowing water will suddenly change into brittle ice. Mountains of print have been written aboutculture.Loonshotsidentifies the small shifts instructurethat control this transition, the same way that temperature controls the change from water to ice.

Using examples that range from the spread of fires in forests to the hunt for terrorists online, and stories of thieves and geniuses and kings, Bahcall shows how this new kind of science helps us understand the behavior of companies and the fate of empires.Loonshotsdistills these insights into lessons for creatives, entrepreneurs, and visionaries everywhere.

Over the past decade, researchers have been applying the tools and techniques of phase transitions to understand how birds flock, fish swim, brains work, people vote, criminals behave, ideas spread, diseases erupt, and ecosystems collapse. If twentieth-century science was shaped by the search for fundamental l, like quantum mechanics and gravity, the twenty-first will be shaped by this new kind of science.Loonshotsis the first to apply these tools to help all of us unlock our potential to create and nurture the crazy ideas that change the world.

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