Twitter Basics For Internet Marketers

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Twitter Basics… For Internet Marketers 2
Contents
Introduction……………………………………………………………………….4
Sign Up to Twitter……….…………………………………………………….6
Edit Your Profile……………………………………………………….7
Change Your Background…………………………………………9
Tour of Twitter………………………………………………………………….10
Getting Followers……………………………………………………………..12
Making Tweets………………………………………………………………….15
Twitter Mistakes……………………………………………………….15
Making Tweets… The Right Way………………………………18
Conclusion………………………………………………………………………..22
Twitter Basics… For Internet Marketers 3
Introduction
There’s no doubting it. You can barely turn on the TV, look in a
newspaper or log onto the internet these days without seeing
something about Twitter.
As you probably know, Twitter is a social networking website where
users post “tweets” (essentially a short message or ‘status update’)
about what they are doing at a particular point in time.
A “tweet” can only be up to 140 characters in length, so the
messages are very short – ie. It is micro-blogging, rather than full
length blog posts.
A tweet can be a short message or a message to another user, and
it can include words, numbers and even hyperlinks.
Twitter is used by all kinds of people – from private individuals who
use it to keep track of their interests and follow people they know,
through to celebrities who use it promote themselves and
communicate with fans, and businesses of all sizes – from small
local firms through to global multinational organisations.
Twitter Basics… For Internet Marketers 4
When you think about it, it doesn’t really take a genius to work out
why Twitter is good for businesses…
Any tool which gives us the ability to communicate with customers
is extremely powerful – and what makes something like Twitter
even more so is that it encourages conversations between
companies and customers. These conversations are an excellent
way of building relationships with customers and can help you to
make more money and engage better with your clients.
So – Twitter is great for business and it’s great for us as internet
marketers.

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