Selling Benefits Is Still The Name Of The Game

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Selling Benefits In An Online World

Sell ​​the chirp and not the meat!

Experts salesmen have always known that it's about selling the benefits, not
the product.

Selling benefits appeals to people more than selling features of a
product. They directly show what a person will gain by closing the deal.

How can you do the same thing online, though, when the customer is
anonymous; you don't see him/her and he/she doesn't see you?

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